Verbal Behavior Therapy
Verbal behavior therapy helps your child learn that words are powerful — that asking gets them the things they want and need. It's an ABA approach to language that starts with communication that's genuinely useful, then builds from there.
A closer look at verbal behavior therapy
Verbal behavior therapy is an ABA approach to teaching language, based on B.F. Skinner's analysis of how we actually use words. Instead of just labeling objects, it focuses on the purpose behind language — and teaches each purpose as its own skill.
In plain terms, that means teaching different 'jobs' words do: a mand is asking for something you want ("juice" to get juice), a tact is naming or commenting on something you see ("dog!"), and other skills cover answering questions and holding back-and-forth exchanges. We usually start with manding — requesting — because when a child learns that words get them what they want, language suddenly becomes motivating.
A BCBA assesses your child's current communication and builds a plan that grows their language step by step. A Registered Behavior Technician delivers the sessions, capturing everyday moments — snack time, playtime, getting a favorite toy — as natural chances to teach. For kids who aren't speaking yet, this can include sign language or a picture or device-based system so they have a way to communicate now.
Who benefits most
How it actually works
Your BCBA begins with an assessment of how your child currently communicates — what they can say, understand, and request — and identifies the next meaningful steps. That becomes an individualized language plan.
Sessions are built around motivation. Your RBT follows what your child wants in the moment and uses it to teach requesting first, then expands into naming, answering, and conversation as your child is ready. Everything is paired with positive reinforcement so communicating feels rewarding, not like a drill.
If your child isn't speaking yet, we won't make them wait to communicate — we can introduce signs, pictures, or a speech-generating device alongside verbal targets. Your BCBA tracks growth closely and adjusts the plan as your child's language blossoms, and you'll get strategies to keep the conversation going at home.
How Getting Started Works
From your first phone call to your child's first session — and every step after — here's exactly how it goes.
Talk to a BCBA
Call, text, or fill out the form. A real person picks up, and a BCBA calls you back for an honest conversation about your child — no scripts, no sales pitch.
In-Home Assessment
Your BCBA meets your child where they're comfortable — at home — to understand their strengths, their challenges, and what matters most to your family.
We Verify Your Insurance
We call your insurance, confirm your benefits, and tell you exactly what's covered before anything starts. Most Iowa families pay little or nothing. Zero surprises.
Therapy Starts at Home
We match your child with the therapist who's the right fit and build a plan around their goals. Sessions start in the comfort of your home, on your schedule.
Progress You Can See
Your BCBA tracks every goal and reviews the data with you regularly. You'll always know what's working, what's next, and how far your child has come.
We Stick With You
As your child grows, we adjust the plan, keep coaching you, and stay just a text away. This is a long-haul partnership — not a drop-off and goodbye.
Questions About Verbal Behavior Therapy
Straight answers. If yours isn't here, just call or text us.
They overlap but come from different fields. Speech therapy, led by a speech-language pathologist, often focuses on the mechanics of speech and language. Verbal behavior therapy is an ABA approach that focuses on the function of language — teaching kids to use words to request, label, and interact, with motivation and reinforcement at the center. Many children benefit from both.
Absolutely. Verbal behavior therapy is often especially valuable for nonverbal kids. We focus on giving your child a reliable way to communicate now, which may include sign language or a picture or device-based system, while continuing to encourage vocal language. The priority is functional communication, however it looks for your child.
Language goals are typically built into a broader ABA plan, and the total hours are individualized to your child. After an assessment, your BCBA recommends a schedule. Consistent, frequent practice tends to help language develop, so younger or earlier-stage kids may benefit from more intensive hours.
Yes. As part of a medically necessary ABA treatment plan for autism, it's covered by Wellmark Blue Cross Blue Shield and other commercial insurers, with Iowa Medicaid coming soon. Most Iowa families pay little to nothing out of pocket.
Related services
Functional Communication Training
Giving kids a clear way to express needs, so frustration and challenging behavior have an off-ramp.
Learn moreEarly Intervention ABA
Focused early ABA for toddlers and young kids, when small steps make the biggest difference.
Learn moreIn-Home ABA Therapy
One-on-one ABA delivered right in your living room, where your child is most at ease.
Learn moreLet's Talk About Your Child
Fill out this quick form and we'll get back to you fast. Or just call us at (319) 319-9770 — a real person picks up.
What happens next?
- Free, no-obligation BCBA consultation
- We verify your insurance before anything starts
- Most Iowa families pay little or nothing out of pocket
- Flexible scheduling — weekends, after school, you name it
- A team that treats your kid like family
- We pick up the phone or call you right back
Your information is private and HIPAA-protected. A real person follows up fast — and most Iowa families pay little or nothing out of pocket.
Prefer to talk it through?
Call us now or grab a free 15-minute slot with a BCBA — whatever's easiest for you.
Ready to Talk?
No commitment, no pressure, no sales pitch. Just a real conversation with a BCBA about your child. Call, text, or book a time — whatever's easiest for you.